National, 2nd April 2019: Bajaj Consumer Care Ltd. (Formerly known as Bajaj Consumer Care Ltd.), one of the leading players in the light hair oil category, has launched a new hair oil in the cooling oils segment, Bajaj Cool Almond Drops Hair Oil. Expanding its range of personal care products, Bajaj Consumer Care presents yet another novel product for the Indian consumer for the approaching hot summers. Bajaj Cool Almond Drops Hair Oil provides the benefits of a cooling oil without the hassles and problems of stickiness. It is light and has a unique combination of sweet almond oil and Vitamin E to nourish the hair.
It is also enriched with menthol and camphor that provide cooling and relax the body & mind.Popular Indian cricketer, Ravindra Jadeja has been chosen as the brand ambassador for the product. Ravindra Jadeja was an ideal fit for Bajaj Cool Almond Drops as he is known to maintain his cool even in high stress situations.Commenting on the association, Ravindra Jadeja says, “I am really excited to be associated with Bajaj Cool Almond Drops hair oil. It is a non-sticky cooling hair oil for summers and for someone like me, who has to keep his cool during intense moments and deal with demanding situations, the connection with the brand was spot on.”Commenting on the new launch, Mr. Sandeep Verma, President Sales & Marketing of Bajaj Consumer Care said, “Bajaj Cool Almond Drops Hair Oil is the ideal hair oil for the approaching hot summers.
There are other cooling oils in the market too, but we found that there is a genuine consumer need gap for a cooling oil which is non-sticky and light. Being the pioneers in the light hair oil segment, we decided to take up this challenge and provide the consumer with a product that provides the benefits of a cooling oil without the hassles and problems of stickiness. We are glad to collaborate with Ravindra Jadeja for this campaign. He is the ideal brand ambassador since he has always kept his cool under high pressure situations.”