Chennai, 10 May 2019: Boost, one of GSK’s leading brands in the Health Food Drinks category, honoured its brand ambassador MS Dhoni by creating a massive & unique sand sculpture. This was a tribute to Dhoni’s contribution to cricket and his long-standing relationship with the brand. The sand sculpture was designed and inaugurated by renowned sand artist Manas Sahoo at Elliot’s beach, Chennai. MS Dhoni, who is also known as ‘Thala’, has always encouraged young players to play a bigger game, be it with his leadership style or his inspiring attitude on the cricket ground. The sand sculpture is a befitting tribute to such an inspiring sportsperson. Crowds gathered around the venue in big numbers to join Boost in this tribute to their hero. As part of the activation, kids also got an opportunity to try their hand at MS Dhoni’s signature helicopter shot while playing cricket in the specially setup practice nets at the venue.
Dhoni has upheld the legacy of inspiring young sports enthusiasts and this activation is a perfect example of bringing alive Boost’s promise of inspiring and winning big. Commenting on the event, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said,” Boost has always been synonymous with stamina, energy and winning spirit. With this tribute, we wanted to celebrate and honour MS Dhoni’s winning spirit and the energy that he brings to the game. We are proud that a champion like him is part of our Boost fraternity who perfectly embodies our brand’s persona and is an inspiration to millions.”