Centuary Mattresses’ Signature Collection drives considerable brand growth in Chennai; Endurance  Pro emerges as the spearhead product

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  • On the occasion of World Sleep Day, the brand mapped the demand landscape in its key market – Chennai
  • The contribution of its highest-selling mattress –Endurance Pro – to overall sales grew from 10% in March 2020 to 30% in February 2021
  • 5000 units sold during the work from home period

Centuary Mattresses, India’s fastest growing mattress brand with a 3-decade legacy, has mapped sales and demand data in its key market – Chennai – to mark World Sleep Day. According to the data collated, the brand found that its Signature Collection is driving the most significant growth in the market. This growth is spearheaded by its marquee product Endurance Pro – a pocketed spring mattress.

The popular mattress, which was contributing 10% to the brand’s overall sales before the lockdown, now accounts for 30%, thanks to the continuing consumer focus on health and hygiene. Endurance Pro is equipped with an anti-microbial foam shield – Centuary Protect to protect against harmful bacteria and other germs, which is certified and recommended b the National Health Academy. With its zero partner disturbance construction, the mattress is being preferred by all those who aspire for luxury and extraordinary style.

Speaking on the trends, UttamMalani – Executive Director, Centuary Mattress said, “We are thrilled to see the market performance of our Signature Collection, and especially the Endurance Pro, in a key market such as Chennai. The mattress is designed with state-of-the-art features which offer the highest quality rest to our consumers, and we are glad that they appreciate our efforts by contributing to our consistent growth. On the occasion of World Sleep Day, we pledge to continue creating top-notch mattresses that offer the best and most restful sleep to our consumer base.”

During the work-from-home period, Centuary has sold around 5000 units of Endurance Pro within Chennai. It is also worth noting that queen-sized mattresses were the most popular in this region, further solidifying the shift towards high-quality comfort The mattress, which is available in 6” and 8” variants, also offers a 7-year warranty for added convenience.

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