Digital Marketing to emerge as a new specialization to make professionals ready for the future


ITM Business School introduces short term course on New age Marketing

Chennai: The pandemic has certainly induced a great surge in online knowledge sharing activities such as webinars, online lectures, certification courses etc. Utilising this opportunity, ITM Business School Chennai, collaborating with the National Skill Development Corporation  (N.S.D.C) and Skill India, came up with an attention capturing free certification program that became a hit amongst the undergraduates community. The 6-day-long program from the 14th July to 19th July 2020, covered 4 major areas of management.

Certification in Finance introduced participants to basic aspects of analysing financial statements, and demystifying jargons, and inculcating confidence to make the right decisions.

Marketing sessions on new age marketing, with interactions on nostalgia and neuro marketing, marketing analytics, experiential marketing etc. changed participants’ approach towards marketing with a fresh and unique perspective.

Human Resources certification uncovered the Digital HRM concepts like gamification, Robotics and AI in HR, and HR systems landscape, such that participants were made aware of the changes taking place in this industry and various career options.

Certification in Business Analytics helped students understand and identify data analytical principles, streamlining workflow in excel, introduction to Power BI etc.

About 1,265 students experienced a Business School style of teaching from 8 to 35+ years experienced faculties and industry experts. At the end of the certification program the participants were evaluated to assess their knowledge gain, and e-certificates were provided to those who cracked the assessment.

Relishing and rejoicing the overwhelming response and feedback, ITM Chennai has decided to launch a series of short term as well as medium term certification programs covering more domains in the near future.

Speaking on this, Campus Director, Prof. Gulshan Kumar said, “Contributing to the education sector for over 3 decades, The Institute for Technology and Management (ITM) offers 79 programs at more than 21 locations across India. In Chennai, ITM Business School has been working towards enabling students to get exposed to the business arena since 1993 through practical education, freedom to explore, and entrepreneurial way of thinking. A free certification program just to inspire youngsters to explore management studies is a simple example of work in action! This will also be an added skill in the student’s résumé. We are providing world class faculties and our only vision is to ensure that our students experience a novel learning curve that prepares them to cope with the day-to-day pressure of the real business world.”


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