Harkness Screens takes lead in South with market share and preference

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Chennai: Built on quality, technology and innovation, and backed with over 9 decades of R&D, global leaders and experts in cinema screen technology, Harkness Screens take lead in South India markets as the most preferred screen partner by multiplexes, cinema chains and independent movie theatres. Recognized globally as a premium manufacturer for 2D and 3D screens, Harkness continues to be the No. 1 choicefor cinemas in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala. Alongside being the screen of choice for cinema owners, Harkness has also started to gain popularity amongst cinema goers as well.

Harkness has been known to create screen surfaces for the age of the immersive cinema and  has been providing the most captivating viewing experience possible today for both 2D and 3D films. With over 2959 screens installed across India till date over 792 have been installed in southern parts of India placing southern states as key markets for Harkness Screens. Some of Harkness’ leading clients include regional multiplexes like Asian Cinemas, AGS Cinemas, V Celluloids, Geetha Artsand single screens like Prasad’s, Aries Plex, Kasi Theatre, Jagadamba Cinema, Udayam Theatre. Cinema chains like Inox, PVR,Cinepolis, Carnival are some of its key clients across India.

According to Mr.Preetham Daniel, Senior VP – Asia, Harkness Screens, “Quality today has stepped up to become the most important element of cinema viewing experience followed by sound and comfort. Moreover, research states, a movie-goer acknowledges that a premium experience is attainable for exhibitors of all sizes  –  large multiplexes to single-screen cinemas. At Harkness Screens we pride ourselves in being pioneers in screen technology and have been adding great value for cinema owners in India and across the world.South India has been very important for us considering the number of screens as well as how much audiences enjoy going to a cinema for a film. We will continue to innovate and provide our clients with solutions that are unique, and performance oriented. Simultaneously, we will ensure that movie goes are provided with an experience that they will always look forward to not only in the south by across the country.”

According to industry reports, Bengaluru and Chennai are biggest film consumer markets in the country. Moreover, the south Indian film industry alone produces films in five languages.About 70%of the exhibition sector in south India is currently taken up by single screens, as compared to 35% for multiplexes.

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