Ever wondered, when you had ordered your homely lunch from your nearby meal provider, as to who is running the show there? Or, who is rendering the beautician services in your neighborhood boutique? Or, who is behind the agency which is providing healthcare services to your ailing parent? You will truly be surprised to learn that quite a number of these enterprises are owned and managed by women! It is here that one such entrepreneur, from The Naturals and the House of Brand Avatar, decided that the efforts of these unsung women should get some recognition and out of such decision has come THE HOMEPRENEUR AWARDS (SuyasakthiVirudhugal).
These awards, which have run 2 successful editions, have created a platform to Recognize, Reward, Celebrate and Transform such home-based businesswomen who are carrying on diverse business activities from home starting from baking, tutoring, freelancing, beautician, writing, healthcare services to catering. These awards are finalized by the following panel of jury comprised of eminent women from multiple disciplines namely, Dr. Mariazeena Johnson – Pro Chancellor, Sathyabama University, Ms. Veena Kumaravel – Founder, Naturals Salon, Ms. RohiniManian, CEO of Global Adjustments Services & Editor in Chief, Culturama Living, Ms. Aruna Subramaniam – Trustee Bhoomika Trust, Dr. Saundarya Rajesh – Founder-President, AVTAR Career Creators & FLEXI Careers India, Ms. HemaRukmani–CEO, Thenandal Entertainment, Ms. Nina Reddy – Managing Director,Savera Hotels, Ms. SushilaRavindranath – Journalist, Columnist and Author, Ms. RinkuMecheri – Social Entrepreneur & Founder of Chennai Volunteers, Dr. LathaRajan – Founder, Ma Foi Strategic Consultants, Ms. Lakshmi Ravichander – Founder of Event Art, Ms. DivyaSathyaraj – Nutritionist,Ms. Poornima Ramasamy, National Award Winning Costume Designer & Stylist cum Entrepreneur.
The interesting numbers tell the success story and overwhelming popularity of these awards. The first two Seasons involved thousands of valid nominations from Tamil Nadu (both Offline and Online), shortlisting of 1800 nominations, one-on-one interviews with 300 entrepreneurs and finally shortlisting of over 90 women for the coveted awards. There have been workshops and consistent mentoring support from the Jury Members. Announcing the 3rd Edition, where the registration process commences on 2nd July and closes on 10th August 2019. Mr. Hemachandran, CEO of Brand Avatar mentioned that the most heartening aspect of two editions of Homepreneur Awards had not only been the recognition of them but also how Homepreneurs benefited from the engagement that happened beyond the awards. Their opportunities multiplied, networks increased and enriched their knowledge through the workshops conducted after the awards.
The introduction of HOMEPRENEUR CIRCLE stems from this, it will go beyond the awards to help the homepreneurs. Mr. C K Kumaravel, Co-founder of Naturals said “It has been an uplifting journey over two editions, my faith in the abilities and capabilities of women were re-affirmed seeing the dedication and the passion with which they pursue entrepreneurship. Season 3 of Homepreneur Awards will be even more inspiring with the addition of the student edition where the future entrepreneurs will come.” He also shared the other details of the Awards for the 3rd Edition, including the new intiatives, summarized hereunder. He also sought a continued extensive participation from the entrepreneurs across the State in the Awards Program. The registrations go through an internal filtration before being called for a one on one interview with the jury members. The registration process is completely online and based on the “Criteria for Selection”, the eminent jury members evaluate and choose the winners from each category. The winners get awarded in the main event scheduled for 15th September.