Mercedes-Benz India launches ‘Digital Service Drive Next’ and ‘Pay at your convenience’; consolidates digitisation in its customer service offerings

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Theseinnovativecustomer-centric digital offerings aim to provideease, convenience, and seamless ownership experience
• DSD Nxt(Digital Service Drive Next), is a customer services program of Mercedes-Benz India that includes a host of digital solutions for customers to stay connected to their Star from the comfort of home and avail personalised services
• Roll-out of two new digital features under DSDNxt ensuring bespoke digital service experience:
o All the service update with a quick click: Customers receive a ‘Service Web Check-In Pass’ against each service, which facilitates selection of service preferences, real-time tracking of the car during pick & drop, real-time service status update, download service documents and also to make online payment of service bills
o WhatsApp as a new communication platform for service updates: Customers can now receive all the three-pointed star service related updates on their WhatsApp
o Personalized Service Experience at Workshops: Mercedes-Benz customervisit to the workshop will now be auto-detected |Customers will be welcomedwith a personalised message at the service facility and an intimation will be provided to the entireMercedes-Benz service staffabout the customer

• Industry-first customer services financial solution ‘Pay at your convenience’:
First-of-its-kind customer service financial solution that includes:
o Credit Card EMI option for a tenure up to 12 months
o Zero-cost EMI option for 3 months

  1. Pune: India’s largest luxury carmaker Mercedes-Benz todayfurther strengthened itscustomer service offerings with the launch of innovative digital service solutions, the ‘DSDNxt (Digital Service Drive Next)’ and ‘Pay at your convenience’. These solutions aim to ensure seamless ownership experience and reinforce confidence in the luxury car market in India. The first-of-its-kind smart financial solution‘Pay at your convenience’is designed to provide financial ease to the customers, whereas ‘DSDNxt (Digital Service Drive Next)’ includes keydigital service initiatives that will ascertain a safe and hassle-freeownership experience.
    Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “Every element of our strategy revolves aroundthe customer.At Mercedes-Benz, we are designing the digital future and are responding to changing customer expectations, and faster innovation cycles. Digitalisation is driving customer experience. As a customer-centric brand, we believe in the integration of digital technology in our entire value chain, from design and development to production, and finally to sales and service. Towards this strategy, today we rolled-out key customer service initiatives under our digital program DSDNxt, the Vehicle Digital Reception System (vDRS), and WhatsApp for Business. These initiatives will ensure real-time service updates to our customers remotely, ensuring utmost convenience.”
    He further added, “As the marketleaders, it is incumbent upon us to bring in solutions that empower the customers and reinforces their confidence in the segment. The smart financing solution “Pay at your convenience’ is a highly flexible financial offering that will support the customers to balance their financial commitments. With this first-of-its-kindsolution, we aim to reinstall customer confidence and provide‘Best Customer Experience’.”

‘Pay at your convenience’: Mercedes-Benz India rolled-out industry-first service bill finance to ensure ease of payment to the customers for their servicerequirements. Available with credit cards of more than 13 banks, it allows:
o Credit Card EMI option for a tenure up to 12 months
o Zero-cost EMI option for 3 months
o One swipe EMI easy payment option for both preventive maintenance and general repairs
Vehicle Digital Reception System (vDRS) allows customers to stay connected during the service of Star from the comfort of their home.

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