Chennai, 9th May, 2019: Onida, a leading Indian consumer durables brand announced the launch of summer season offers on ONIDA inverters ACsin the southern states of Tamil Nadu and Kerala. Through this offer the customers will get gold coin as the assured gift who will be purchasing select ONIDA inverter ACs. The offer will last till 14th May, 2019.
Summer season is the time when most of our consumers look forward to buying new and smart ACs. The ‘Gold is Gold’ consumer offer is a perfect opportunity for customers looking forward to purchase cool breeze as ACs are available under this special offer. The gold coins are procured from Joyallukas, and have 922 purity certificate.The company has also run Television ads to promote this summer season offer in Tamil Nadu and Kerala.
During this summer season the Onida has witnessed good AC season with 35% to 40% growth in revenues as compared to last year.
The recently launched AC models ONYXS and GENIO has achieved phenomenal growth of 108% in AC segment, pumped up by its success and the forecasted demand of voice-driven smart technology in Air Conditioners in Indian market. Apart from this, Inverter ACs contribute 65 % of total air conditioner revenues and the future emphasis will be on the Internet of Things (IoT) models in the AC segment.
Commenting on this new summer season offer, Mr. Vijay Mansukhani, MD – MIRC Electronics Ltd. (Onida) said that, “As Indians brace themselves for the summer season, it’s an exciting time for us to be a part of our consumers’ lives. We are delighted to come up with this offer at the time of Akshaya Tritiya. We put extensive effort to enrich our consumers’ lives with meaningful innovations and we want more customers to enjoy our products.
With the new products rolled out along with the offers we are very confident to see good traction of our products this summer season, thereby catering to a larger audience and making inroads for the Make in India brand by making the product available in both metros and mini metros” he added.
Mirc Electronics Ltd., the makers of Onida, was incorporate in the year 1981. Onida today enjoys a strong equity among consumers, making it one of the leading consumer durables brands in the country. The company’s product portfolio includes televisions, air conditioners, washing machines and microwave ovens. The current dealer network of the company stands at 4000 dealers spread across India, besides having strong presence on E-commerce platforms.