Chennai, 18th December: Pratha, a Future Consumer Limited lifestyle home fragrance and spiritual products brand has taken an initiative to spread education in rural India. Pratha has tied up with Goonj’s ‘School to School’ initiative to provide better quality education and school supplies to the underprivileged children in remote areas in the country.
More than 1200 Future Group stores which includes Big Bazaar, Easy Day, Heritage, HyperCity, Food Bazaar and Nilgiris across India will support this noble cause. Against every Pratha product sold at these stores, Rs.1 will be donated to ‘School to School’ initiative. Pratha will be running this initiative till 15th January 2019 and invites all its customers to support this cause and help create a change in our society.
Pratha will support Goonj’s ‘School to School’ initiative whichis a step towards creating better access to education for the rural children and bridge the gap between urban and rural population by providing them with equal opportunities. Goonj creates school kits for the rural children which encourages children and motivates them to attend school and understand the importance of education.
Speaking about the initiative Keshav Biyani, Head – Home and Personal Care, Future Consumer Limitedsays, “Education has the power to solve many problems and can contribute in a big way for a brighter future. We are happy to support Goonj’s initiative to make education accessible to as many children as possible. We would like our customers to participate in this initiative and reach out to everyone who can support this cause.”