17th May, 2019: With theme ‘Made Differently for Smart Thinkers’, SmartWater, a premium water brand by Coca-Cola has roped in Rana Daggubati and Radhika Apte as brand ambassadors for its new campaign. The contemporary and new-age actors known for their trailblazing performances and original thinking ,embody smart water’s attributes of innovation and forward thinking. Commenting on the association, Anoop Manohar, Director– Emerging Categories, Coca-Cola India, said, “smart water is known for its crisp taste which makes it a unique and stylish choice for smart thinkers.
Rana Daggubati and Radhika Apte are trendsetters in their field of work, with a unique stylish persona which resonates well with the brand ethos of smart water. I enjoy playing characters which challenge and excite me, which is mirrored by smart water’s distinct approach of constantly exploring innovative things.” said actor Radhika Apte. Speaking on his association, actor, producer and entrepreneur Rana Daggubati said, “With the world skewed towards smart, from gadgets to homes, it’s time we made water smart too. The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand. Both the actors will use their digital media platforms for the amplification of the campaign.