The fragrance brand amps up its customer base by taking the brand on a digital platform for the first time in India
Bath & Body Works, one of the worlds’s leading specialty retailers of fragrance products for bath, body and home launches its online store in India on a large scale on the 30th August 2019. The website is fully serviceable and sells all the fragrance collections currently available at retail outlets.
Since July 2018, Bath and Body Works has successfully launched 7 retail outlets in three major cities in India starting with New Delhi followed by Mumbai and Chennai respectively. The brand witnessed massive demand coming in from other parts of the country on their social media platforms, this growing awareness and demand from Tier 2 and Tier 3 markets have driven the brand to launch their digital platform and expand their reach in India via an omnichannel presence.
Asonlineretail becomes increasingly popular in India, Bath and Body Works is designing a cohesive approach by offering a user-friendly digital experience, therefore expanding its customer base from across the length & breadth of the country.
“Bath and Body Works as a brand will follow an omnichannel strategy in India which simultaneously promotes our e-commerce store and brick-and-mortar offerings. We witnessed strong growth potential in the online space and decided to offer a digital shopping experience to our customers especially with a focus to cater to Tier 2 and Tier 3 cities. We aim to reach out to 10 million customers in the comingyears“says, Mr. Tushar Ved- president Major Brands India Pvt Ltd.
Deliveries to metro cities including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Ahmedabad, Lucknow, and Indore amongst others will be done within 5-7 working days. The company has tied up with major delivery partners with all India network strengths to service 19108 Pin Codes.
Bath and Body Works E-commerce store in India marks a significant milestone in Major Brands retail outreach. The online store will offer all categories and fragrance SKU’’s that would be uniform across all its retail chains.
About Major Brands
Major brands Pvt Ltd. is a leading franchisee for premier international fashion brands. Major Brands (India) Private Limited was one of the first few retail organizations to focus on the retail of premier international brands through the exclusive brand outlets format in India. Along with Bath and Body Works, the company has been the forerunner as the premier partner in India for international brands such Aldo, Aldo Accessories, Call it Spring, Charles & Keith, Inglot, La Senza, BHPC. With 200 plus doors in India Major brands is fast moving on expansion mode with new brand launches.
About Bath & Body Works
Bath & Body Works is one of the world’s leading specialty retailers & home to America’s Favorite Fragrances® offering a breadth of exclusive fragrances for the body & home, including the #1 selling collections for body lotion and body cream, body wash, hand soap and fine fragrance mist. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products, & the newest, freshest fragrances. Today, these fragrant products can be purchased at more than 1,800 Bath & Body Works and White Barn retail locations worldwide as well as on www.bathandbodyworks.in