BKT promotes its corporate ideal of ‘Growing Together’ through second consecutive collaboration with the three-time winning team of The T 20 League
Balkrishna Industries Ltd. (BKT Tires), the Indian multinational Group and leading global player in the Off-Highway tire market has just announced that it will be the Official Tire Partner forChennai Super Kings in the upcoming T 20 League 2021.BKT embraces once more the biggest sporting phenomenonin India, as it collaborates with the three-time league winner and for the second consecutive season. The partnership is symbolic of BKT’s support and love for the game of cricket.
BKT has been actively championing the game of cricket on a huge scale even on a global level.
In 2020 the companyupgraded its association with the biggest cricketing event in Australia: KFC Big Bash League. The collaborationstarted three years ago with BKT as League Supplier and the company now continues to promote its passion for sports in the Australian continent as League Partner of this famouschampionship.
Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT Tires loves sports because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.
The company has also been committing in encouraging diverse Indian sports such as Kabaddi.BKT has indeed previously partnered with as many as eight out of twelve teams of the country’s leading Kabaddi League for its 2019 edition. Back to Indian cricket, the Group also collaborated with the Tamil Nadu Premier League.
“BKT is a huge believer in the power of sport, and the joy it brings to billions of people all over the globe. Our corporate ethos of fair play and unity lay the foundation for everything we do.Itis exciting to extend our continued support to a wonderful game like cricket, that reflects oursame ideal, and we take immense pleasure inpartnering with a dedicatedteam like Chennai Super Kingsfor another successful season.”Mr.Rajiv Poddar, Joint Managing Director of BKT, states.
Speaking about the alliance, Chennai Super Kings CEO KS Viswanathan said: “We are delighted that BKT has extended its association. It’s always a pleasure partnering with a sports-loving corporate like BKT which has been supporting sporting events globally.”
All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, which is the exclusive sports consulting agency for BKT in India.