A Digital First Approach Allows Adoption of Sustainable Practices
From the shelves of heritage retailers like Harrods, Harvey Nichols and Selfridges, Lilly + Sid, the 100% organic award winning British kids wear brand now makes its way to India. Engaged in responsible sourcing, Lilly + Sid works only with SEDEX certified factories and each of their products has received the prestigious Global Organic Textile Standard (GOTS) certification, the worldwide leading textile processing standard for organic fibers.
Lilly & Sid is being presented in India by Norlanka Brands, the retail arm of the PDS Multinational Group that is responsible for launching the private label brands of the Group in India, Middle East and the South East Asian market
With a 100% organic cotton clothing line, Lilly+Sid’s products focus on sustainability without sacrificing style! While conventional cotton uses about 16% of the world’s insecticides and 7% of pesticides, organic cotton doesn’t damage the soil, has less impact on the air, uses 88% less water and 62% less energy. Children and their world are at the heart of this brand, with clothing made from premium organic cotton fabrics. Lilly + Sid is little people and their planet: full of colour, shapes and sweet prints these can be worn throughout the season, passed down to smaller friends & family and re-loved for many years to come. Each collection celebrates a colour and is created to have. clean lines and simple repeat graphics that allows children to lead their lives in natural rhythm within the fabric of everyday life. By combining the founder’s British roots and her passion for craftsmanship with the minimalism & functionality, Lilly +Sid has been created with a focus on the environment from design to delivery, with a deep rooted dedicated to create garments that outlast trends and seasons.
“We focus on maximising the lifecycle of our products through thoughtful design features that enable garments to grow with the child through the years. Our multi-wear separates and reversible garments are a key part of the collections – two looks in one are a great win for sustainable wardrobes with less washing and less pieces needed to create looks for little ones!”, says Emma Hassan, Co-Founder, Lilly + Sid. The product range for Lilly + Sid in India is for children from the age of 0 – 8 years, with a wardrobe mix for both girls and boys-shorts, t-shirts, shirts, dresses, skirts, playsuits, tops among others.
While Norlanka Brands partners with Lilly+Sid as a technology driven enabler, offering a springboard to the brand in India, the founders will focus on product development and design for the Indian consumers in line with what parents across Britain love about Lilly+Sid.
Available At –
Lilly + Sid is available via an exclusive tie up with Reliance Retail’s fashion marketplace:
Ajio.com, supplemented by their own website www.lillyandsid.co.in.